Abstract
Would you be able to benefit if you knew the future of your offering, your market TODAY? You would learn what the Customers will need and want long before they say it aloud, create offerings meeting their wishes ahead of everyone else, thereby gaining the decisive advantage over the uninformed peers and competitors. Alas, nobody has the “crystal ball”…
Creation of the General Theory of Innovation (GTI) has changed the situation. GTI has proved its effectiveness in enabling reliable forecasting of ANY product, service, or process future. Join us and in just 3 hours learn the tools that benefited such organizations as Chrysler, Kodak, Brunswick, Northrop Grumman, Lockheed Martin and other Fortune 500 firms. Master them and gain ability to see what no one else can. Welcome to the lasting competitive advantage; welcome to the future!
Major Benefits
- Learn a science-based approach to forecasting the future of ANY man-made system, including product, process, service
- Learn the underlying logic that governs the evolution of products, services, processes, etc.
- Gain the ability to predict the future of Customers’ needs.
- Learn 12 proven Systems Evolutionary Patterns (aka the Evolutionary Templates™) and more than 50 enabling “mechanisms”.
- Explore real-life past forecasting projects – case studies
Who Will Benefit
This tutorial will benefit executives, managers, and professionals contributing to revenue growth generation activities at these functional areas:
- General management / CXO
- Market Research / Customers’ Insight / Marketing
- Strategy / Strategic planning
- Business development / M&A
- Research & Development
- New Product Development / Innovation
- Finances / Investment
- Business / competitive intelligence
When and Where
- May 22, 2017 08:00 AM – 11:45 AM
- Davenport University, 19499 Victor Pkwy, Livonia, MI 48152
Price and Policies
- Individual fee: $350.00. Additional attendee will receive 10% discount
- Seating is limited to 50 participants and available on a “First come, first served” basis
- Your satisfaction with this program is guaranteed. If you are unhappy with the tutorial quality, let us know by the end of the first half, and we will immediately refund your tuition fee.
SEATING IS LIMITED TO 50 ATTENDEES. TO RESERVE YOUR SEAT, REGISTER NOW!
Testimonials
“The course has introduced a very logical process for predicting the future of the market and customers’ requirements. It will change my framework for approaching, recognizing and solving issues. I would absolutely recommend it to others.”
Joseph Veltri
Director of Marketing, Body-On-Frame Vehicles
CHRYSLER
“Already, I have been able to apply the GTI approach to forecasting to predict future trends in the Graphics printing business resulting in the generation of several truly novel product concepts. Thank you for your help!”
William Y. Fowlkes
Director, IP Portfolio Management
EASTMAN KODAK
“General Theory of Innovation works! It provides a disciplined approach to gaining unparalleled understanding of the Customer.”
Gary Jack
Vice President, Capture and Proposal Operations
NORTHROP GRUMMAN
“General Theory of Innovation presents an absolutely new way to better understand ways to improve our product offering. Good job! I recommend the course to anyone interested in satisfying the customer.”
Mark Clemons
Senior Manager, Market Research
CHRYSLER